Zoe Harcombe vs The Advertising Standards Authority: Introduction (Part 1)

The Exit Door Leads In....

I submitted two complaints to the Advertising Standards Authority (ASA) about Zoe Harcombe. The first was in September 2013 regarding claims made about her diet on her blog [1], the second in July 2014 about claims made on the Harcombe Diet Website [2] and the Harcombe Diet & Health Club Website [3].

I am writing this introductory post as there are likely to be a  number of subsequent posts over time, and I wanted to establish the full accurate chronology of events and my motivation for submitting these complaints before looking in more detail at the ASA investigation and the responses given to them.

The key dates in the complaints were as follows:-

  • September 2013: Complaint submitted about Zoe Harcombes Blog. Five claims investigated.
  • November 2013. Zoe Harcombe responds to the ASA and provides the evidence to support her claims.
  • June 2014: ASA produce draft recommendation for ASA council to consider, which suggested…

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Author: davehpt

I'm DaveHPT, Maybe you've heard of me? Musician, rock star and recording artist. Published author. Former security industry professional. Personal Trainer, Online Coach and the INNOVATOR in Sports Nutrition.

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