I kept hearing about this Bullet Proof Coffee, and apparently there’s a “Bullet Proof Diet” that goes along with it too. I was intrigued and so asked my esteemed colleague Austin Lawrence if he could explain it all to me.
I first heard about Bullet Proof Coffee on face Book when I saw Personal Trainer colleagues posting about making their coffee “bullet proof”.
Straight away the needle on my bullshit detector started twitching!!
A quick Google search got me to the Bullet Proof Coffee site where straight away I was met with some pretty wild claims
- “Lose 100 pounds of fat with minimal exercise”
- “Upgrade your IQ by more than 20 points”
- “Get healthier-by sleeping LESS than 5 hours per night”
- My BS detector needle started twitching some more!!
Bullett Proof Coffee is the brain child of Dave Asprey; a Silicon Valley computer security expert and entrepreneur who allegedly spent 15 years and $300,000 to “hack” his own biology and upgrade his brain by more than 20 IQ points, lowered his biological age and lost 100lbs without using calories or exercise.
Talk about major bullshittery, this is up there with Charles Poliquin’s anabolic Dominican Republic food fable!!
Now, let’s say we give him the benefit of the doubt and what he claims actually happened?! I know it’s hard but let’s pretend for a moment it is true, then fine, but I want proof. He’s making some spectacular claims so I want some God damn proof, but I can’t seem to find any.
To quote Carl Sagan“Extraordinary claims require extraordinary evidence.”
I want before and after IQ tests. I want before and after photos and a DEXA scan before and afters to accurately measure the body fat he lost and muscle he gained! I want before and after reports of blood work; hormones, blood pressure, triglycerides and cholesterol etc to prove he lowered his biological age
However he offers no proof we just have to take his word for it???
The needle on my BS detector is going fucking nuts now!!
So how did he allegedly do it, how did he lose over 100lbs, improve his IQ score by 20 point and knock years off of his biological age?
By drinking his “upgraded” coffee. You see this aint no regular coffee, it’s better than any other honest to God, organic, Fairtrade, coffee, this is upgraded coffee free from mycotoxins, mould and other such toxic nasties .
Asprey quotes this study to “prove” his case even though the study actually disproves his claims as most of the mycotoxins and mould etc in coffee are destroyed in the roasting process. Also check out the date and the conclusion of the study!!
When the coffee is brewed you add in a couple of tablespoons of grass fed butter and a tablespoon of MCT oil. This all adds up to around 450 calories from fat!!
It’s also ridiculously expensive at $18.95 for a regular 12 Oz bag of coffee and the MCT oil cost $45.95 for 32 fluid ounces!!!
He also has a whole bunch of overpriced “upgraded” products such as glutathione and whey protein.
Adding butter to tea or coffee is nothing new. People in Tibet have been adding yak butter to their tea for centuries. The difference is they live at high altitude and in sub zero temperatures and travel great distances over the mountains with little or no food for hours on end, they need high calorie food/drinks to survive in those harsh conditions
Users report being full until lunch time and not needing to eat breakfast. No shit!! You consumed 450 calories from fat in your coffee, of course you felt full for hours!!
Users also report having more energy and feeling more alert. Err, yeah, coffee does that to you!!
If you actually enjoy putting butter in your coffee then go ahead, by all means do it, each to their own, but there’s nothing magical about Bullet proof Coffee. It won’t reverse aging, it’s not going to make you more intelligent and super human and you won’t magically melt away copious fat unless you’re in a calorie deficit!! Drinking just one Bullet Proof Coffee a day can add 450 calories a day to your diet and that could tip you over your daily calorific needs and lead to fat gain!!
Asprey is simply a marketing genius appealing mostly to the “primal/paleo” folk who thinks it’s cool to vilify carbs and eat a ton of saturated fats in the belief they won’t cause any harm!! Whilst saturated fats have been wrongly vilified you can still have too much of a good thing. Interestingly I recently listened to an episode of Evil Sugar Radio with Dr Spencer Nadolksy where he had done advanced blood lipid work on clients who were drinking Bullet Proof Coffee. Their blood work was terrible and returned to normal after they eliminated Bullet Proof Coffee!!
I’m always super sceptical of anyone that makes sensationalistic claims about how bad something is for you (in this case mycotoxins in coffee) then just so happens to have the solution (Bullet Proof Coffee)!!
There’s no need to spend a fortune on Bullet proof coffee, just buy a decent organic coffee you like the taste of and if you like butter added to coffee go ahead and drink it, but you don’t add without adjusting your current diet and don’t expect miracles from it!!