This is old news, but I only just found out about it for some reason. And WOW what a scandal! Really… a prime example of what I talk about all the time on my blog; pretty much any scam artist out there can put together a “diet”, steal a bunch of images from the internet, decide that it is “safe and healthy” and in the words of PT Barnum “there’s a sucker born any minute” and they’ll make a fortune ripping people off.
Except, these guys got BUSTED. Hard.
Check this out from wikipedia, it’s CLASSIC:
A class action lawsuit was launched against the website in March, 2008 after it was revealed that the diet’s creator was a 300-pound woman named Heidi Diaz who was promoting the diet under the pseudonym Kim ‘Kimmer’ Drake. During investigations for the suit it was found that the website took in $1,200,000 during the month of June, 2007 alone. It also was revealed that the post-weight loss photos were taken from a mail-order bride website rather than actually representing someone who actually had undertaken the diet. Numerous testimonials on the website were falsified, and several of the website employees have been fired for questioning the safety of the diet.
Fkn unreal, man. It’s mind blowing.
Same crap as all these other scam diets too, apparently. Low carb and such nonsense. You can read more about this whole fiasco at the Say No To Kimkins Diet blog. They’re still operating, believe it or not.
Anyway… the moral of the story is always the same. Consider carefully who you take weight loss (or any other) advice from. Are they really who they claim to be? Have they successfully achieved their own goal and coached others to success with the same approach? Even if so, is it safe? Is there an easier, more flexible alternative?
There are no shortage of dangerous diets being sold online by unqualified, self appointed “experts” and sadly enough, just as many being sold by people who should know better but choose to capitalise on people’s confusion rather than by educating them.