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This site has been overdue for a revamp for a while now, to reflect a few changes and be brought up to date. You can watch the video first, or read the re-introduction and then come back to the video… or you know, whatever. Skip straight to the free program if you like I guess.

This program is for all the people who have had enough of the nonsense & scam products, and want a real answer as to what is required to lose weight and get into amazing shape. This is an education & exercise program, and if you follow the FREE advice I’m giving you, you are going to get great results.

This is genuinely free (for reasons elaborated upon below), and a legitimate long term solution.

Re-introduction:

Any of you guys and girls out there ever have kind of a horrible experience that made you a bit bitter at the world for a while but eventually actually turned out to be one of the best things that ever happened?

That’s the back story of this website. Basically, 5 or 6 years ago I was a new trainer… I’d had a little success with a small number of clients and had started joining industry networks on social media to learn how to do marketing and be a successful business person. My approach was (and still is) to just start people out with a simple & productive approach to training with nothing that’s counter productive or a waste of their time, not starve them, not ban them from any foods that they enjoy or force them to eat things they don’t care for, but just set some realistic and appropriate calorie & macronutrient targets… and as you’ll soon learn for your self, that actually works out amazingly well if people give it their best shot.

However… to cut a long story short, I was told I would never last in the industry unless I adopted an incredibly restrictive diet to “set a good example” and also enforced the same restrictions upon all of my clients. No grains, no dairy, very little fruit, very little carbs… a lot of pressure, you could almost say “bullying”… if you don’t do it you’re not a good person, you don’t care about your health, you have no discipline or will power… you know the sort of thing I’m talking about, I’m sure.

I started to understand why so many young women (and some males) who followed or wrote to me on social media identified as having or being in recovery from eating disorder. I decided if that’s what it took to make money as a trainer, fuck it, I’d rather go broke. At about the same time, there was a problem with dodgy diet & weight loss marketers spamming the eating disorder and recovery tags on social media as well. I decided fuck the lot of these scumbags, I will tell everyone all that they need to know for free, and make sure it’s the first thing anyone finds when they look for info on these evil products.

Since then… a lot of people have told me this site has helped them to lose weight, or to get out of a restrict & binge cycle, or a restrict, binge & purge cycle. A few have even told me this site has saved their lives. All for free, although I’m happy & thankful to say I eventually did become modestly successful in business all the same. Which is nice. Oh, also a couple of “teatox” marketers threatened to lawyer up, and got told to go fuck themselves. lol

Now several years later I’m gravitating more towards something similar to a HAES approach, and I can tell you a somewhat improved way to approach IIFYM or Flexible Dieting for weight loss. I’ll leave all of the old content up because people seem to find it inspirational… but I’ll add a new and improved section in the weeks ahead as well.